The environment becomes a
museum of the soul, an archive of its experiences; it rereads its own history,
it is perpetually conscious of itself; the atmosphere is its resonating chamber,
the only place where its strings can express their true resonance.
These are the words of Mario Praz,
nostalgic singer from a Europe which perhaps no longer exists, a singer of
suffused rhythms from a civilization which has in some way disappeared.
Environment here means protected space, suspended from the chaotic flow of time,
a refuge by choice, a happy landing.
In the heart of downtown Florence, in Piazza Santa Maria Novella, just a few
steps from the Renaissance church bearing the same name, one of these rare,
extraordinary islands in the sea of life can be found.
JK Place, an absolutely special Hotel experience, is hidden away
behind a charming door. An elegant habitat that joins atmosphere with scents
from the past while at the same time offering precise and decidedly contemporary
comfort, JK Place follows a philosophy of hospitality that is truly different,
tracing a peculiar microcosm, far from overused clichés and evening routes.
A small, precious Hotel that protests its uniqueness, as far from the
opulent, useless historical recreations as it is from the de rigueur, one way
penitence of a sterile and excessive minimalism. A new, impassioned,
maxi-minimal frontier, a dedication to quality above all else, the recovery of
ancestral cultural roots, unpredictable suggestions, new aesthetic channels,
personalized comfort with the highest of standards.